In 2015, toddlers shot and killed more Americans than terrorists. In this satirical campaign we offer a solution to end the violence. Because if common sense gun laws aren't the answer, what is? 

Jennifer Baker, a spokeswoman for the National Rifle Association, called the ad "offensive" and accused the Brady Campaign of trying to "sensationalize tragedy to push a gun control agenda." She added, "If they were truly concerned about safety, they would be spending their resources on safety and training." - NBC News

This was a pro bono project.

This campaign won a Gold Epica in Health and Safety at the Epica Awards in 2016.