The holidays are a busy time of year for most retailers, but for an office supply brand like Office Depot, it's a dead zone. To become a relevant player in the holiday gifting game, we created a new type of gifting behavior- one centered on co-workers. Your co-workers have their quirks, celebrate them with gifts you'll both appreciate.

This campaign received awards in the Integrated/Mixed Media and Direct Mail and Collateral categories at the New York Festivals Awards. It was also a finalist for Creative Strategy and Viral Film at the Webby Awards.